CRM giant Salesforce said on Monday it has agreed to buy big data company Tableau Software for $15.7 billion in an all-stock deal, marking the biggest acquisition in the company’s history.
The deal will involve shares of Tableau Class A and Class B common stock getting exchanged for 1.103 shares of Salesforce common stock, the company said, and so the $15.7 billion figure is the enterprise value of the transaction, based on the average price of Salesforce’s shares as of June 7, 2019.
The deal, which was approved by both companies’ boards, is expected to close during Salesforce’s fiscal third quarter. The acquisition is expected to add about $350 million to $400 million to Salesforce.com Inc.’s fiscal 2020 revenue.
“We are bringing together the world’s number one CRM with the number one analytics platform,” said Salesforce chair and co-CEO Marc Benioff in a press release. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers — bringing together two critical platforms that every customer needs to understand their world.”
Seattle-based Tableau has more than 86,000 customers, including Verizon, Southwest Airlines, Schneider Electric, and Netflix.