Israeli e-commerce solution company Namogoo announced on May 4 the acquisition of Personali, which specializes in AI-powered behavioral analytics tools for personalizing in-site incentives and increasing sales. The strategic acquisition is the first of its kind for Namogoo.
Namogoo’s client-side platform uses machine learning technology to prevent unauthorized ads injected into consumer browsers and devices from disrupting the online customer journey and redirecting them to other sites.
The company's technology gives online enterprises a new generation of visibility, efficiency, and governance over their websites and applications ecosystem, enabling superior digital customer experience and driving clear business results including increased conversion rates of between 2-5%, Namogoo said.
Namogoo's solutions are in use with over 150 global brands including Fortune 500 companies.
Founded in 2011 with $15 million in funding, Personali's intelligent incentive solution is said to have generated over $1 billion in sales for leading global brands. Personali has driven significant profit growth by optimizing and personalizing the process of offering discounts at strategic moments along the client journey.
The acquisition is expected to enable Namogoo – which recently raised a $40 million Series C funding round – to offer a more robust set of services to both new and existing e-commerce clients, with solutions proven to increase customer engagement, loyalty, and conversions. Personali’s personnel will also be joining the Namogoo team.
"We are very excited to integrate Personali's advanced solutions and extraordinary team into our company," said Chemi Katz, Namogoo CEO and co-founder. "Our goal has always been to help brands provide their customers with the best possible shopping experience and increase sales, which fits perfectly with the Personali solution."
"With this acquisition, we will be able to bring new and existing customers a wider range of effective tools and services to help optimize their customer experience, boost conversion rates and sales, and fuel growth," he added.