Israel's CAA Returns to the Market with New Products in the Pipeline
CAA Industries, which has undergone management upheavals and exhausting legal proceedings during the past four years, returns to the market with its new-old ownership and new products
Ami Rojkes Dombe
| 04/07/2020
Moshe Oz | Credit: Moshe Oz
Israeli company CAA Industries, established by Moshe Oz, developed a range of accessories for light weapons. The most well-known of which is the "RONI" that was patented in 2010 and named after Oz's daughter. In 2016, 51% of the company stock was purchased by a foreign partner and the company went into a tailspin because of internal struggles and legal proceedings over the three companies owned by Oz – CAA, ME and Kalashnikov USA.
The legal struggles ended this year with a compromise between the two sides, and CAA returned to Oz's full ownership and will continue to market the RONI via a new company in the US. The factory of CAA Israel, including its development center, remains in the city of Kiryat Gat and has 45 employees.
"About a month ago we reached an agreement and the company was returned to me so now I hold 100% of the ownership. My brother Eldad left the field. Now we are working on manufacturing the RONI-5, the new model, and two other new products that we will start to market soon," Oz said in a special interview with Israel Defense. "The RONI-5 will be presented for the first time in Las Vegas in January 2021."
As part of the rebirth of CAA Israel, Oz set up a new marketing company in the US state of Pennsylvania named "CAA America". A previous CEO who worked at CAA was brought back to manage it. "Because of the coronavirus we put an emphasis on online sales in the US. The epidemic slowed down the momentum of our global marketing, but it is a temporary slowdown. We have 45 employees and quite a share of the US market, including projects outside the US," Oz said.
CAA Industries, which has undergone management upheavals and exhausting legal proceedings during the past four years, returns to the market with its new-old ownership and new products
Moshe Oz | Credit: Moshe Oz
Israeli company CAA Industries, established by Moshe Oz, developed a range of accessories for light weapons. The most well-known of which is the "RONI" that was patented in 2010 and named after Oz's daughter. In 2016, 51% of the company stock was purchased by a foreign partner and the company went into a tailspin because of internal struggles and legal proceedings over the three companies owned by Oz – CAA, ME and Kalashnikov USA.
The legal struggles ended this year with a compromise between the two sides, and CAA returned to Oz's full ownership and will continue to market the RONI via a new company in the US. The factory of CAA Israel, including its development center, remains in the city of Kiryat Gat and has 45 employees.
"About a month ago we reached an agreement and the company was returned to me so now I hold 100% of the ownership. My brother Eldad left the field. Now we are working on manufacturing the RONI-5, the new model, and two other new products that we will start to market soon," Oz said in a special interview with Israel Defense. "The RONI-5 will be presented for the first time in Las Vegas in January 2021."
As part of the rebirth of CAA Israel, Oz set up a new marketing company in the US state of Pennsylvania named "CAA America". A previous CEO who worked at CAA was brought back to manage it. "Because of the coronavirus we put an emphasis on online sales in the US. The epidemic slowed down the momentum of our global marketing, but it is a temporary slowdown. We have 45 employees and quite a share of the US market, including projects outside the US," Oz said.
