The TerraSafe Company of Israel has introduced the Excellent Brain – In the Zone firearms performance training system. Developed by the Excellent Brain Company – a subsidiary of TerraSafe – the system provides firearms performance training to armed personnel of various security organizations by measuring and adjusting the concentration and relaxation capabilities of the shooter during the actual firing.
The system is based on a dedicated sensor that measures the EEG signal emitted by the trainee's brain and indicates the shooter's status. The objective is to have the shooter reach the "Zone" state, where he/she is fully concentrated and completely relaxed, or in other words – the optimal state for precision shooting. The system provides a visual indication on a computer display screen, where the shooter can actually see two separate sights: one measures and indicates his/her concentration and the other measures and indicates his/her relaxation. The shooter can use the indications of both sights as feedback of his/her state. When the two sights merge into a single sight, an audible signal alerts the user that he/she has reached the "Zone" and it is the right moment to pull the trigger.
According to Opher A. Lidski, the founder of the Excellent Brain Company and the person in charge of the development of the "In the Zone" technology: "The Excellent Brain Company focuses on the aspect of neuro-feedback in the world of attention and concentration. Using our dedicated helmet, we help people generally and children in particular train their concentration capability. Having worked intensively in the world of education, I realized that effectiveness reaches a peak when the person is relaxed and concentrated and that this (principle) may be extended and applied to additional fields of activity where the same capabilities are required. In order to develop our 'In the Zone' software, we adapted the neuro-feedback technology to the world of shooting and sports, in order to create an innovative tool for optimal firearms performance training."