Similarweb Announces Acquisition of 42matters to Strengthen Leadership in App Intelligence

Israeli digital intelligence company Similarweb announced its acquisition of 42matters, a prominent app intelligence provider, headquartered in Zurich, Switzerland. The acquisition marks a significant step in expanding Similarweb’s data capabilities in the rapidly growing app analytics market, which is expected to reach a market size of $15.7 billion by 2028, with a CAGR of 20.2%.

Integrating 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will expand Similarweb’s app intelligence solutions. The expanded offering resulting from the acquisition will enhance the insights for app owners into the performance of their own apps versus those of competitors, as well as provide more comprehensive visibility of user engagement and technology stacks. This partnership is expected to further increase Similarweb’s total addressable market (TAM) by expanding its coverage of the entire digital world and servicing app-first companies more holistically.

The acquisition provides immediate access to an expanded dataset in the Similarweb Data-as-a-Service (DaaS) catalog, creating new opportunities for upsell and accelerating the company’s leadership in the app intelligence market. 42matters’ coverage includes 12 app store platforms, over 2.1 million publishers, 2,600+ SDKs, and more than 20 million apps.

Additionally, the expertise and know-how of the 42matters team will be invaluable as Similarweb continues to innovate and expand its offerings. The inclusion of mobile SDK data, in particular, will allow Similarweb to offer deeper insights into app development and usage patterns. For example, app owners will get visibility into competitors’ tech stacks, such as the use of app SDKs for integration with specific advertising channels.

“By incorporating 42matters’ unique data and expertise, we are strengthening our app intelligence offering and also laying the foundations for further growth and innovation in the digital intelligence market,” Similarweb CEO Or Offer said. “Our comprehensive offering of data-based solutions empowers businesses to make smarter, data-driven decisions and stay ahead in the competitive app market – and across all digital channels.”

“We are excited to join forces with Similarweb, a company that shares our vision for the future of app intelligence,” 42matters CEO Andrea Girardello said. “Together, we will continue to innovate and provide unparalleled insights to our customers. As part of the Similarweb team, we will continue to service our existing customers, while helping them integrate app data with web data for a more complete picture of the digital world.”