Lusha, an Israeli startup company developing software that makes data accessible for improvement of corporate marketing and sales processes, announced last week that it raised $40 million in a Series A funding round, led by American investment fund PSG. The investment will enable the company to speed up development of its technologies and support its global growth. The company will expand its database and speed up research and development to make accurate data accessible for the improvement of marketing and sales processes at B2B companies.
The company developed a cloud-based platform that enables marketing and sales staff worldwide to share business information and supply salespeople with insights on the customers they target. In addition, the platform recommends relevant potential customers and organizations, making the business data collection process more efficient. Users of the platform continuously verify the statistics of the company so they remain accurate and updated over time.
“Our mission is to turn salespeople’s business challenges into opportunities by making B2B data easily accessible to all sales professionals,” said Yoni Tserruya, co-founder and CEO of Lusha. “Today, sales professionals only spend a fraction of their time actually selling due to limited access to data and the need for research. Our community approach is changing this reality, equipping salespeople with the information they need to reach the right person and know when to prioritize outreach."