HP Introduces AI-based ‘Sure Sense’ Malware Protection

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At its third annual EMEA Innovation Summit, HP introduced new hardware and security solutions designed for the office of the future. HP Sure Sense is an artificial intelligence (AI)-based malware defense solution that further extends HP’s leadership as the provider of the world’s most secure and manageable PCs4, the company said in a release.

In addition to HP’s hardware-enforced security enhancements, the company demonstrates its commitment to delivering premium experiences for the broader, mainstream workforce with its latest line-up of 8th Gen Intel Core vPro 5 based commercial PCs and mobile workstations.

Today’s workers have elevated expectations of working environments, including increased mobility, frictionless collaboration, and design that reflects their personal style. The result is an evolving and transforming workplace with more than 62 percent of employees working from more than one location6 and 65 percent collaborating multiple times a day7. Now more than ever, businesses need to provide their employees with technology that powers productivity, inspiration, and the exchange of ideas.

“To achieve a culture of innovation, companies everywhere are focused on driving employee engagement and satisfaction, and the technology they deploy plays a significant role ,” said Andy Rhodes, Global Head Commercial Personal Systems, HP Inc. “​We are helping businesses build the office of the future by delivering superior technology experiences that empower and delight today’s workers, while providing IT departments next-generation endpoint security to confidently face the threats of tomorrow.”

In a world of rapidly evolving malware, unprecedented numbers of ransomware attacks, and increasing firmware threats, every organization should plan for hardware-based endpoint resiliency. There are over 350,000 new varieties of malware discovered every day8, much of it around highly destructive ransomware, mandating a new generation of defense against rapidly evolving threats. Adding powerful frontline defense, HP Sure Sense harnesses the power of deep learning AI to provide real-time detection and prevention of zero-day threats coupled with behavioral detection of ransomware activity, all with minimal impact to system performance, according to the company.

HP Sure Sense will be available on the new HP EliteBook 800 G6 series, as well as the HP ZBook 14u and HP ZBook 15u.

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