PEI-Genesis Expands into Israel’s High-Tech Sector

PEI-Genesis, a company specializing in precision connector and cable assemblies, is opening a sales office in Tel Aviv, Israel.

With Israel ranked fifth among the most innovative countries in the Bloomberg Innovation Index, expanding into this high growth area provides new opportunities for both PEI-Genesis and the Israeli high-tech ecosystem, says the US-based company.

"Israel ranks thirteenth in the world in scientific activity," said Steven Fisher, PEI-Genesis CEO. "It also has one of the highest per capita rates of patents filed, which clearly indicates that innovation is at the forefront. Our work with companies from design to delivery, and with our vast inventory and ability to customize quickly, it made perfect sense for PEI-Genesis to have a presence in this expanding market."

PEI-Genesis develop engineered solutions that support the military, industrial, medical, aerospace, transportation, and energy sectors worldwide. Headquartered in Philadelphia, PEI-Genesis has production facilities in USA, UK, and China as well as sales offices throughout the Americas, Europe, and Asia. The company now plans to focus its sales efforts in Israel on startup tech companies.

Simcha Frimer has been named Country Manager for PEI-Genesis in Israel. "Many of Israel’s most innovative companies are focused on the industrial, military, aviation, energy, and rail and mass transit sectors, a perfect fit for the segments well served by PEI-Genesis," said Frimer. "The company is known as one that responds quickly and has the ability to deliver customized interconnect solutions in any quantity. Israel is the right place for PEI-Genesis."

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